Six beers that don't exist. Six shirts that absolutely do. If you've seen the Can Series and wondered what exactly you're looking at, this is the decoder ring.
Why fake beer cans?
Because the two best label design traditions in America are beer and ammunition, and nobody had the sense to merge them. A beer can label has everything a great shirt graphic needs: bold type, a mascot, fake regulatory text you have to squint to read, and a color scheme you can spot across a parking lot.
So we designed six beers we'd actually drink, named them after hardware we actually shoot, and printed them on cotton heavy enough to survive both hobbies.
The lineup
AK Lager is the flagship — runs dirty, never jams. SMG Brew is the party at high rate of fire. 1911 Cold is for the classics guys with trigger opinions. MAC Tallboy is 16 ounces of gloriously unserious commitment. CQB Cold keeps a low profile. And Texas Can is the home-state edition, brewed — metaphorically — for triple-digit heat.
Will the beers ever be real?
Ask us after the hoodie drop. Nothing is off the table, and that should mildly concern everyone.
The one rule, as always: alcohol and firearms never mix. Guns get locked up first, then the cooler opens.